Central bank sees rise of influencers’ impact on newbie investors

MOSCOW, Aug 8 (PRIME) -- The Russian central bank sees a growing impact of Telegram channels, bloggers, and influencers on private investors and warns about possible negative consequences, according to the regulator’s July overview of risks of financial markets seen by PRIME on Tuesday.

“Besides positive influence, social media can also generate a range of negative effects: a decrease in motivation of private investors to upgrade own skills of analysis of market and corporate information, influence on the quotes of shares, for example via Telegram channels and social platforms,” the central bank said.

Influencers have their say in the financial decision of an impressive number of private investors, and followers of the leading financial bloggers in social networks reach several millions of people.

But they bear no responsibility for the shared information, advice, or investment results of their readers, the regulator said.

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